Have you ever wondered who is at the helm of one of the most iconic motorcycle brands in the world? Well, the CEO of Harley Davidson holds the key to the company's future. With a recent leadership transition, there is a new face leading the charge.
So, who is this individual steering Harley-Davidson into the next chapter of its legacy? Get ready to discover the CEO who is determined to reignite the brand's glory and navigate through the challenges of the current times.
Key Takeaways
- Jochen Zeitz has a strong background and experience in leading global brands, including his tenure as CEO and Chairman of Puma and his role as Director on Kering's Board of Directors.
- His leadership priorities at Harley-Davidson include overhauling the company structure, operating model, and strategy, with the goal of reigniting Harley-Davidson as an iconic brand.
- Zeitz is implementing strategic initiatives such as Project Rewire and Project Hardwire, which aim to address declining sales, streamline operations, and define a new 5-year strategic plan for the company.
- He is committed to environmental and social responsibility, as seen through his philanthropic efforts, such as establishing the Zeitz Foundation for Intercultural Ecosphere Safety and the Zeitz Museum of Contemporary Art Africa, and his focus on preserving wildlife habitat and promoting sustainable tourism.
Jochen Zeitz: The Current CEO
Jochen Zeitz, the current CEO of Harley-Davidson, is a visionary leader known for his successful track record in business and his commitment to environmental sustainability and the arts. Before taking on the role of CEO at Harley-Davidson, Zeitz made a significant impact in the business world as the CEO and Chairman of Puma, a renowned sport and luxury goods brand. During his time at Puma, Zeitz implemented a strategic plan that led to a remarkable 4000 percent increase in the company's share price over a span of 13 years.
Zeitz's passion for environmental sustainability is evident through his establishment of the Zeitz Foundation for Intercultural Ecosphere Safety, which aims to preserve wildlife habitats and promote sustainability. He also founded the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA), showcasing his commitment to the arts and culture.
As the current CEO of Harley-Davidson, Zeitz has a strategic plan in place to boost profit margins and maintain stock prices during a period of declining sales and strategy shift. His expertise in business, combined with his dedication to sustainability and the arts, positions him as a leader who's capable of driving positive change within the company.
Under Zeitz's leadership, Harley-Davidson aims to continue its legacy as a leading brand in the riding gear industry.
Leadership Transition: Harley-Davidson's New CEO
During the leadership transition at Harley-Davidson, a new CEO has taken charge to navigate the company through its challenges and implement a comprehensive overhaul of its structure, operating model, and strategy.
Jochen Zeitz, the former Chairman and CEO of PUMA, brings a wealth of experience from his successful tenure at the luxury goods company. With his background in the sportswear industry and expertise in restructuring and long-term development, Zeitz aims to steer Harley-Davidson towards profitability and growth. His appointment as President and CEO reflects the Board of Directors' confidence in his ability to lead the company through the COVID-19 crisis and recovery.
Zeitz has wasted no time in implementing Project Rewire and Project Hardwire, initiatives aimed at cutting spending, reducing offerings, and managing inventory carefully to boost profit margins. Moreover, his plans include a comprehensive overhaul of the company's structure, operating model, and strategy to ensure its long-term success.
With his strong philanthropic background and involvement in the arts and film industry, Zeitz brings a well-rounded perspective to his leadership role at Harley-Davidson.
Meet the Chief Executive Officer of Harley-Davidson
The Chief Executive Officer of Harley-Davidson, Jochen Zeitz, brings a wealth of experience and a strong track record of success to his leadership role. Prior to joining Harley-Davidson, Zeitz served as the Chairman and CEO of PUMA for eighteen years. During his tenure at PUMA, he led a worldwide restructuring effort that resulted in a remarkable 4000 percent share price gain in just 13 years. After PUMA's acquisition, Zeitz joined Kering as a board member.
Zeitz isn't only a successful businessman but also a philanthropist. He founded the Zeitz Foundation for Intercultural Ecosphere Safety, which focuses on preserving wildlife habitat in Kenya through the Segera Conservancy. Additionally, he co-founded The Long Run, an organization dedicated to promoting sustainable tourism. In Cape Town, he established the Zeitz Museum of Contemporary Art Africa.
Since taking the helm at Harley-Davidson, Zeitz has implemented various initiatives to address the company's challenges. Under his leadership, Harley-Davidson launched Project Rewire and Project Hardwire, which aim to manage spending, reduce offerings, and carefully manage inventory in response to declining sales.
As the CEO of a publicly traded company, Zeitz is responsible for leading Harley-Davidson and its affiliates, including its financial services. He also serves on the Sustainability Committee, reflecting his commitment to environmental and social responsibility.
With his extensive experience and dedication to sustainability, Jochen Zeitz is well-positioned to guide Harley-Davidson into the future.
The CEO of Harley-Davidson: Who Is in Charge?
The current Chief Executive Officer of Harley-Davidson is Jochen Zeitz. As CEO, Zeitz is responsible for leading the company and implementing strategic initiatives to address challenges.
Here are some key points about Zeitz's role and background:
- Zeitz has an extensive leadership background, previously serving as Chairman and CEO of Puma for eighteen years and as a director on Kering's Board of Directors.
- His priorities as CEO of Harley-Davidson include leading a comprehensive overhaul of the company structure, operating model, and strategy, with the goal of reigniting Harley-Davidson as one of the most revered and iconic brands in the world.
- Zeitz is known for his philanthropic efforts, having founded the Zeitz Foundation for Intercultural Ecosphere Safety and the Zeitz Museum of Contemporary Art Africa.
- Under Zeitz's leadership, Harley-Davidson has implemented Project Rewire and Project Hardwire to cut spending, reduce offerings, and manage inventory carefully in response to declining sales.
Zeitz's experience as the former CEO of Puma and his commitment to long-term success make him well-suited to lead Harley-Davidson. With his focus on revitalizing the brand and implementing strategic initiatives, Zeitz aims to position Harley-Davidson as a premium brand in the long term.
As CEO, he works closely with the board, affiliates, and other stakeholders to ensure the company's success and growth.
Executive Spotlight: Harley-Davidson's CEO
Introducing the leader at the helm of Harley-Davidson, the CEO who is driving strategic initiatives and revitalizing the iconic brand: Jochen Zeitz. With an impressive background as the former CEO and Chairman of PUMA, as well as serving as the Chairman and CEO of Kering's Sport & Lifestyle division, Zeitz brings a wealth of experience to his role at Harley-Davidson.
Under Zeitz's leadership, Harley-Davidson has implemented strategic initiatives such as Project Rewire and Project Hardwire. These initiatives aim to address declining sales and streamline operations, ensuring the long-term success of the company. Zeitz's appointment as President and CEO reflects the board's confidence in his ability to lead Harley-Davidson through challenges, including the COVID-19 crisis, and define a new 5-year strategic plan.
As an executive spotlight, let's take a closer look at Jochen Zeitz's accomplishments and contributions:
| Accomplishment | Contribution |
|---|---|
| Extensive experience leading global brands | Zeitz's previous roles as CEO and Chairman of PUMA, as well as Chairman and CEO of Kering's Sport & Lifestyle division, showcase his expertise in driving brand success. |
| Philanthropic efforts | Zeitz's establishment of the Zeitz Foundation for Intercultural Ecosphere Safety and the Zeitz Museum of Contemporary Art Africa highlight his commitment to social and environmental causes. |
| Strategic initiatives for Harley-Davidson | Through Project Rewire and Project Hardwire, Zeitz is actively working to revitalize the brand and ensure its future success. |
| Leadership during challenging times | Zeitz's appointment as CEO during the COVID-19 crisis demonstrates his ability to navigate uncertainty and lead the company through difficult times. |
| Defining a new strategic plan for Harley-Davidson | Zeitz's role as CEO includes developing a new 5-year strategic plan that will shape the direction of the company and drive future growth. |
Jochen Zeitz's leadership at Harley-Davidson is focused on driving strategic initiatives, revitalizing the brand, and ensuring the long-term success of the company. Through his extensive experience in leading global brands and his commitment to philanthropy, Zeitz brings a unique perspective to the executive spotlight at Harley-Davidson.
Conclusion
You may have heard rumors or speculation about the CEO of Harley-Davidson, but the truth is that Jochen Zeitz is currently leading the company. With his extensive experience and ambitious plans, Zeitz aims to stabilize the business during the COVID-19 crisis, revamp the company's structure and strategy, and restore Harley-Davidson's iconic status.
As the CEO, Zeitz holds the responsibility of steering the company towards a successful future and ensuring its place as one of the most revered brands in the world.
